The Booming Market of Traveling Nurses
Four years post-COVID-19, the healthcare sector is still thriving. It's time to consider a niche market for your Airbnb rental: traveling nurses. This post, backed by data, will explain why healthcare professionals are ideal tenants, pandemic or not.
Why Traveling Nurses Are In Demand
The healthcare and social assistance sector is anticipated to add 2.6 million new jobs by 2031, mainly due to the aging baby boomer population and chronic conditions (Source: Thunderbird.asu.edu).
Nursing careers are projected to grow by over 52% between 2019 and 2029 (Source: Zippia).
Registered Nurses form a significant part of the U.S. workforce and are primarily employed in hospitals (Source: AACN).
Nurses are key in various healthcare settings, from hospitals to home care.
The nursing shortage in the USA, exacerbated by the 2020 healthcare crisis, led to a surge in demand for travel nurses. These professionals often earn significantly more than their full-time counterparts, making travel nursing attractive.
See also: Creating a Tailored Social Media Marketing Strategy for Your Vacation Rental Business.
The Mechanics of Travel Nurse Housing
The term "travel nurse Airbnb" saw a 900% increase in Google Searches in 2021-22, indicating a hot market for their housing needs. Travel nurses typically choose between agency-provided housing or a housing allowance to find their accommodation, often preferring the latter for more control over their living situation.
Why Host Traveling Nurses?
Traveling nurses are ideal Airbnb guests because of their stable healthcare jobs and professional demeanor. They often seek medium-term stays, which can be a boon during the off-season. Hosting traveling nurses can also help navigate local short-term rental regulations.
Tips for Hosting Traveling Nurses
To appeal to traveling nurses:
Offer fully furnished, quiet, and affordable homes.
Ensure your property is close to hospitals or healthcare facilities.
Price your rental within their housing stipend.
Provide basic amenities without going overboard.
Essential amenities include a comfortable bed, a quiet environment, WiFi, a full kitchen, and laundry facilities.
Consider offering month-to-month leases for flexibility.
Hosting multiple nurses in a property can also be beneficial, as they often prefer to share accommodations with colleagues.
Marketing Your Property to Traveling Nurses
Utilize platforms like Airbnb, VRBO, FlipKey, Furnished Finder, and Facebook Groups for traveling nurses to reach this market effectively.
Hosting Best Practices
Conduct tenant screening and communicate directly with potential renters.
Require a security deposit and a clear rental agreement.
Familiarize yourself with local tenant laws and consider additional insurance coverage for mid-term leases.
Targeting traveling nurses can ensure a steady stream of responsible tenants and maximize your Airbnb property's potential, especially during slower seasons.
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