Location Still Matters in Las Vegas STR

While Las Vegas is one of the strongest vacation rental markets in the country, not all neighborhoods perform equally. If you are a homeowner evaluating whether your property is well-positioned — or an investor considering a purchase — here is what the data shows about Las Vegas short-term rental performance by area.

Near the Strip (Paradise, Winchester)

Properties within 3–5 miles of the Las Vegas Strip consistently achieve the highest nightly rates and occupancy. Weekend demand is exceptionally strong, and guests often book for bachelorette parties, sports events, and concerts. A 4+ bedroom home in this corridor can generate $6,000–$12,000+ per month during peak season.

Henderson

Henderson is one of the fastest-growing STR markets in the Las Vegas metro. Lower crime rates, newer construction, and proximity to Lake Las Vegas make it attractive to families and corporate travelers. Average occupancy runs high year-round compared to downtown areas.

Summerlin

Summerlin appeals to a premium guest demographic. Luxury estates here command top nightly rates, particularly properties with large private pools. Weekend demand is strong and seasonality is lower than Strip-adjacent properties due to the nature-oriented and resort amenity appeal.

North Las Vegas

North Las Vegas offers lower acquisition costs and solid occupancy for mid-range properties. While nightly rates are lower than Henderson or Summerlin, cap rates can be favorable for investors focused on cash flow.

What Makes a Property Perform?

Neighborhood is just one factor. The properties that consistently outperform in any Las Vegas area share a few traits: a private pool or hot tub, sleeping capacity of 8+, modern interior design, and professional management. Contact 5 Star STR for a neighborhood-specific income estimate on your property.